Friday, January 14, 2011

The Samsung TicToc campaign is aimed at young trendy European

SOURCE: Samsung Electronics Co. Ltd.

SEOUL, KOREA--(Marketwire-January 12, 2011)-the clock struck midnight for the race of the "Girls TicToc" by Samsung, and two British teenagers have emerged as the new face of the campaign.

Upon completion of the five-month marketing that promoted the TicToc MP3 player, Samsung Electronics Co., Ltd. ( recently announced the selection of two girls literacy personificheranno the musical culture of fashionable teenagers today, and will represent the company's new music device operated by movement and designed specifically for girls and young women.

Emily Doherty and Bethany Yates, both of the United Kingdom, were chosen by Samsung as winners of the hearing for girls, a race to TicToc free entrance to "find a star" issued in order to discover the first "Girls" of Samsung TicToc. The competition was open to residents of the United Kingdom, France, Italy and Spain with age from 14 to 21 years.

The finals of pop music video of "Girls TicToc" launched today that shows Doherty and Yates, marks the culmination of a digital marketing initiative on social media based primarily on a dedicated page of Facebook,, which was opened in August of 2010.

The video of "Girls TicToc" can be seen here: (

In order to prepare the girls high school and University to TicToc MP3 player, a music player Shuffle propelled by movements, Samsung has chosen Facebook as the focal point of the campaign, because this site "demographic" people share practically their whole lives on social media, including music.

"Young girls today want to tell their stories, rather than being told what to do, and want to share with their friends," said YH Lee, Senior Vice President for mobile marketing of Samsung Electronics. "We discovered that friendship is everything in this demographic site. And friends share everything. In order to locate the model TicToc as preferred music player for this audience, the natural thing to do was use heavily Facebook, given that provides teenagers with the best way to share information among themselves. "

Samsung has created the campaign "Girls TicToc" to implement the brand and create awareness of the product through participation and interaction of users. In addition to the Facebook page, Samsung has created a YouTube channel ( to host the TicToc dance instructional video, a professional music videos, and behind-the-scenes footage. Meanwhile, the campaign has resulted in very little time a large number of fans and video uploads, achieving a high count of monthly active users and a solid fan base.

"Searching for ' Girls ' Samsung TicToc has been a tremendous success for the brand TicToc, and has generated tens of millions of impressions online, in four European countries," added YH Lee. "Every girl teenager dreams of becoming a pop star, and Samsung has provided the unique opportunity that happen only once in life, to be the star of a music video produced by professionals."

Participants in the hearing for the "Girls TicToc" Samsung scramble a four-day trip to Seoul, Korea, for the shooting of a professional video of pop music; a movie and a photo collection of travel; a gift package with the MP3 player Samsung TicToc; and publishing of videos and photos on Samsung mobile channels. To facilitate competition, Samsung has developed and promoted a Facebook application for each of the four participating countries, where users could watch a video demonstration of the choreography and music, and submit their version. The page also provided options to invite friends to the hearings and see videos uploaded by other competitors.

Launched in July, the Samsung TicToc model is the first MP3 player for girls powered by movements and easy to use. Available in 2 GB and 4 GB, the device supports MP3, AAC, WMA, Ogg, FLAC and WAV, and has a battery life of up to 12 hours.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication technologies, digital media and digital convergence with consolidated sales in 2008 totaled $ 116.8 billion. Employs approximately 188,000 people in 185 offices in 65 countries. The company consists of eight business units independently managed: Visual Display, Mobile Communications, Digital Appliances, Telecommunication Systems, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the global brands with the highest growth rate, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCD. For more information, visit our website at


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